What to put on a business card? It’s a tricky question. A business card that contains just the right information (and a stellar design) will grab attention and help you stand out. It’s the thing that makes someone else remember you, or your pitch.
Even in a digital age, a business card is a popular–and necessary networking and communication tool. Having a great business card provides legitimacy to your or your business, it’s a quick and easy way to exchange information, and can provide ways to help promote your work.
What you put on your business card says a lot to others. Here’s a guide to what to put on a business card, with plenty of creative ideas to help you get started.
1. Identification and Contact Information
No brainer right ? Not always , No matter how you decide to create the design, every business card should include the basics.
It almost goes without saying, but there are too many beautiful cards out there with no real information to identify the source. Equate this to an awesome website that loads slowly. You will just move on to something else.
There are a few vital elements that every business card needs:
Name and business name (if you have one)
Basic contact information such as an email address or phone number
Something that tells people what you do – designer, photographer, web developer etc.
Website URL to showcase your work
There’s almost no design project where great typography isn’t a must-have element.
With something as small as a business card, typography is vital to creating a design that people can understand. A common flaw in business card design is typography that’s too small.
A good business card design has a typography hierarchy and structure just like any other project. Don’t be afraid to go big with important words such as your name or what you do.
Use clean, easy to read typography. This is especially important if your name is uncommon or your business name or location includes difficult words or spellings. Make it easy for the user.
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